Methodology

Creator-reported rate bands

Platforms do not publish an average RPM, CPM, or sponsorship rate. Our bands are compiled from creator-reported dashboard figures and industry surveys. The mid point is a planning figure.

Each niche provides a low, mid, and high rate. The calculator uses the mid value for its central estimate, and the low and high values define the range. Entering a custom rate anchors the range around your figure instead. All rate tables include a review date, and individual calculators display when their bands were last verified.

How outputs are structured

• A primary estimate calculated directly from the formula shown on that page.
• A low and high range based on niche bands or your custom rate.
• A breakdown of assumptions, rates, and traffic inputs below the figure.
• Shareable links that store inputs directly in the URL without saving data to a server.

Scope and exclusions

Estimates exclude income taxes, VAT, currency fluctuations, seasonal ad demand spikes (such as Q4), demonetized views, and brand deals unless the calculator explicitly models them.

All figures use USD. If your incoming rates are in another currency, you can enter them directly to read the result in that currency, or convert the final estimate using current exchange rates.

To review all rate data used across the tools, see the rate tables. If you notice an outdated figure or wish to report current rate data, reach out through the contact page.