Monetization calculator
Estimate what views, pageviews, downloads, and members are worth.
All calculators
YouTube earnings calculator
Ad revenue from views, niche RPM, audience geography, and Shorts mix.
Instagram earnings calculator
Sponsored post rates from followers and engagement, plus affiliate income.
TikTok Creator Rewards calculator
Creator Rewards estimate from qualified views and region.
Website ad revenue calculator
Take-home from pageviews, ad network, niche, and traffic source.
Affiliate commission calculator
Commission from clicks, conversion rate, order value, and commission rate.
Newsletter sponsorship calculator
Ad revenue from list size or opens, per month and per placement.
Podcast sponsorship calculator
Host-read ad revenue from downloads, ad slots, and CPM.
Twitch earnings calculator
Subscriptions, bits, and ads, each shown as its own line.
Membership calculator
Pledge income after platform fees and card processing.
RPM calculator
Volume, RPM, or revenue. Enter any two and get the third.
Try a calculator
Same tools as the dedicated pages. Open the full page to share a link.
What 100,000 units are worth
100,000 views, pageviews, or downloads are not worth the same amount. The unit and the platform both matter.
| Inventory | Unit | Planning take-home |
|---|---|---|
| YouTube long-form, education | 100,000 views | $650 |
| YouTube long-form, finance | 100,000 views | $1,200 |
| YouTube Shorts | 100,000 views | $7.00 |
| Website, AdSense, home/food | 100,000 pageviews | $690 |
| Website, Mediavine, home/food | 100,000 pageviews | $2,200 |
| TikTok Creator Rewards, US | 100,000 views | $34.00 |
How to use this site
If you already know your RPM or CPM, type it in. The niche tables are for people who do not. They are creator-reported bands, not platform guarantees.
YouTube keeps 45% of Watch Page net ad revenue and pays you 55%. Shorts pay 45% of a pooled allocation. AdSense display pays publishers 68%. Those splits are public. Average RPM is not.
Read the methodology if you are going to quote a number in a pitch. Quote the range, not only the mid point.
Questions
What is a monetization calculator?
A tool that turns traffic or audience size into a planning revenue range. This site covers YouTube, Instagram, TikTok, websites, affiliates, newsletters, podcasts, Twitch, and memberships, plus the RPM identity itself.
Are these numbers what I will be paid?
No. They are estimates from published platform splits and creator-reported ranges. Paste your own RPM or CPM when you have it. The range exists because niche, geography, and mix move the result.
Is RPM the same as CPM?
No. CPM is what advertisers pay per 1,000 impressions. RPM is what you keep per 1,000 views or pageviews. Use RPM to plan.
Do you store the numbers I type?
No. Calculators run in your browser. Share links put values in the URL on your device. See the privacy page.