Instagram earnings calculator
Sponsored post rates from followers and engagement, plus affiliate income.
The working formula
Post price ≈ (followers / 1,000) × rate per 1k × (engagement% / 3). Monthly = post price × sponsored posts.
Rate per 1k starts at $18 for a reel, $10 for a feed post, $5 for a story set. A 6% engagement rate doubles the 3% baseline. A 1.5% rate cuts it in half, with a floor so dead accounts are not priced at zero.
Paid usage rights are a separate quote
A brand that wants to run your reel as an ad for 90 days is buying media, not a post. Charge for that. The formula above is organic placement. Paid amplification is a different quote.
Questions
How much do Instagram influencers charge per post?
A rough starting point is $5 to $20 per 1,000 followers, then up or down with engagement, niche, and usage rights. Nano accounts with high engagement often beat the per-follower rate of large, quiet accounts.
Does Instagram pay per view like YouTube?
Not in a stable, published way. Bonuses exist in some countries and windows. Treat bonuses as extra, and price sponsored posts based on followers, engagement, and usage rights.
Is engagement rate likes divided by followers?
Use (likes + comments + saves + shares) / followers on recent posts, or reach-based engagement if you have it. Vanity follower counts without engagement will overstate this estimate.
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Rates reviewed 2026-09-11